The Edeka Group is one of the largest German supermarket corporations, currently holding a market share of 26%.
Edeka Group is subdivided into seven regional corporations, one of them, “Edeka Südwest”, is in charge of the southwestern part of Germany (Baden-Wuerttemberg, Rhineland-Palatinate, Saarland and Southern Hesse) and also runs two webshops.
OXID eSales is listed as a partner of Edeka on Edeka24 and Eworld24 as both shopping platforms now run on OXID eShop.
Whereas Edeka24 is the platform to do your everyday shopping for groceries, drugstore goods and housewares online, Eworld24 is the place to shop for fine food, wine & champagne, spirits, and matching presents like crystal glasses and books.
Food and groceries still being one of the most challenging market segments in online sales -especially in size of Edeka- these are two very interesting shop to watch in the near future.
More details on this project realized by OXID partner burda digital will soon be announced in a joint press release.